THE GC COLLECTIVE
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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

THE GC COLLECTIVE

Building Your Personal Brand with LinkedIn - Part 1


Move beyond using your LinkedIn profile as a resume and begin developing a professional presence. Richard Bliss, LinkedIn Top Voices Influencer and founder of BlissPoint, a Silicon Valley based consulting firm, shares the secrets of the LinkedIn algorithm, how to expand your reach, and build your brand. More than a resume, LinkedIn has become the single most important social platform for GCs looking to connect and establish themselves as leaders in their profession.
 

This session delivers specific action items you can implement immediately. You will learn surprising truths of how LinkedIn works opposite of other social platforms and rewards specific actions and behaviors.
 

Sign up now and elevate your online presence.
 

This event is open to the public. Come get a sneak peak of all the magic that happens inside GC Collective.

June 
05
, 
2025
 | 
9:30AM
 – 
11:00AM 
PDT
RSVP Here
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THE GC COLLECTIVE

It’s often lonely at the top. The GC Collective offers a powerful network of General Counsel and CLOs from diverse backgrounds and industries, and unique peer-driven learning opportunities aimed at elevating your leadership. 

 
Rooted in the values of Connection, Growth, Leadership, and Well-Being, The GC Collective is more than a community—it’s a collective designed to transform the way General Counsel lead, connect, and thrive.

About GC Collective

Hi ! I'm Paula, founder of GC Collective

Design Partner, The Minimal NYC

I started this community because I was once a GC at a hyper-growth company. I was alone at the top with no one who truly understood the demands of the role or appreciated the value of my work. Fast forward to now, as a certified executive coach, I want to give every GC the opportunity to experience leadership education, career growth, and a peer-supportive community that I wish I had when I was GC. Join us and see for yourself.

 
I can’t wait to meet you and welcome you to our community!

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

“STANDING ON THE SHOULDERS OF YOUR PEERS, YOU DON’T HAVE TO CLIMB MOUNTAINS ALONE.”

THE GC COLLECTIVE

A community elevating GCs in their leadership roles 

 


Join Our Community Today

THE GC COLLECTIVE

Learn more about our wonderful community and apply to join

Join Our Community
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